Get 30% off your first order + Free Enrichment Lick Mat!
Get 30% off your first order + Free Enrichment Lick Mat!
The dog food market in Australia is alarmingly unregulated and commercial pet food companies are held to shockingly low standards.
Dog food can legally contain 4D meat: meat from dead, dying, diseased and disabled animals.
Misleading labels mean kibbles can hide behind labels such as ‘natural’ and ‘healthy’ – and display pictures of a mouth-watering joint of beef – when they are anything but.
They can legally be made from diseased animal parts mixed with cheap fillers such as wheat, corn, soy and rice and then cooked at extremely high temperatures known to produce carcinogens.
Kibble – the dry, brown pellets many of us grew up thinking were “normal” dog food, wasn’t created because it was healthy. It was created because it was cheap.
After World War II, there was a global shortage of meat and tin, making canned pet food expensive and difficult to produce. To keep up with growing demand, manufacturers needed a low-cost, shelf-stable alternative. Enter kibble: a mixture of meat by-products, grains, and fillers, extruded under high heat and pressure into dry pellets.
It wasn’t nutrition that drove kibble’s rise; it was convenience and profit. Clever marketing campaigns convinced the public that these burnt, brown balls were scientifically balanced and perfectly healthy. But the truth? Kibble was never about what’s best for dogs. It was about what’s easiest for companies.
Decades later, we now know better: ultra-processed food isn’t healthy for us, and it’s not healthy for our pets either. It’s time to ditch the outdated idea of kibble and return to what dogs were meant to eat – fresh, real food.
By simply changing what food we put in dogs’ bowls, we can have a revolutionary impact on their health. Fresh dog food provides a range of health benefits; from digestion and allergies, to energy levels and life span.
Fresh dog food changes everything – and the power is in our hands!
That’s why we created Wolfit Box, to deliver quality, fresh food that is guided by vets, backed by science and made with love.
We believe in feeding dogs the way nature intended—with real, fresh, human-grade ingredients. Our meals are:
Vet-Formulated: Crafted by veterinary nutritionists to ensure balanced, complete nutrition.
Free from Nasties: .No artificial preservatives, grains and fillers—just wholesome goodness.
Human-Grade: Made from ingredients you'd be happy to eat yourself.
Flexible Serving: Serve raw or gently cooked, depending on your dog's preference.
Don’t just take our word for it. Members of the Wolfit Pack across Australia have witnessed remarkable transformations in their dogs’ health and vitality after switching to Wolfit Box. From improved digestion and energy levels to healthier skin and coats, the benefits are clear.